Your wholesale book and your retail shop, on one catalog.
Minori Midori runs the whole operation for produce and food distributors: per-customer price lists, net terms and invoicing for businesses, plus a card-checkout storefront for everyone else. One catalog, two front doors.
Live at yourname.minorimidori.com. No operator, no wait.
Price list · Cedar & Vine Co.
Wholesale · approved account
| Item | Pack | Price |
|---|---|---|
| Heirloom tomatoesPRD-014 | case · 20 lb | $42.00 |
| Lacinato kalePRD-027 | case · 24 ct | $36.00$31.50 |
| Meyer lemonsPRD-051 | case · 40 lb | $58.00 |
| Oyster mushroomsPRD-069 | flat · 5 lb | $27.00 |
Two front doors
Wholesale on account and retail with card checkout, from one product catalog.
Zero operator
Sign up, pick a subdomain, add a product and take an order the same day.
Priced for how you sell
Per-customer lists, terms and invoicing built in, not bolted on.
B2B · Wholesale
Sell to businesses on account, priced their way.
Decide who buys wholesale, hand each account its own price list, and let them order against terms you set. It's the way distribution has always worked, without the spreadsheets. The whole wholesale side comes with Growth.
One storefront, two kinds of buyers
The same branded catalog at yourname.minorimidori.com serves shoppers and wholesale accounts, each seeing their own prices.
You decide who buys wholesale
Add business accounts from the admin, convert a retail customer in one step, or email a prospect an invitation. Only accounts you approve see wholesale terms.
Per-customer pricing
Base prices, named tiers for customer groups, and overrides for the accounts that earn them. No manual quotes.
Terms, limits and invoicing
Net terms, credit limits and minimum orders, with invoices, overdue reminders and monthly statements sent for you. On Growth, buyers pay them online by card or bank debit.
Standing orders
On Growth, regulars set their order once and it places itself on their terms, weekly or every two weeks.
B2C · Retail
Open the same catalog to everyone else.
Every plan includes a direct-to-consumer storefront with card checkout. Growth adds memberships and subscription boxes for the customers who come back every week.
Retail storefront
Your products, presented for walk-up shoppers, sharing one inventory with wholesale.
Card checkout
Take payment on the spot. No account, no approval, no invoice to chase.
Memberships
Recurring plans that unlock member pricing and perks, billed automatically.
Subscription boxes
Curated boxes that ship on a cadence and skip items that are out of season.
Ops · Back office
One admin panel behind both storefronts.
Catalog, customers, orders, invoices, routes and sales reports all live in a single admin, so wholesale and retail never drift apart.
Products and inventory
Manage one catalog once; it powers wholesale price lists and the retail shop together.
Customers and accounts
Every business and shopper in one place, with their pricing, terms and history. Add accounts yourself, or import the whole book from a spreadsheet and invite everyone in waves.
Orders and invoices
Take, fulfil and bill orders from both channels through the same queue.
Delivery days, zones and cutoffs
Set the days, areas and order cutoff you run; buyers only pick slots still open to book.
Own-truck, pickup or parcel
Run the day from one pick list and a stop-by-stop manifest; own truck, scheduled pickup, or parcel.
QuickBooks-ready exports
Download invoices, payments and orders as CSVs formatted for QuickBooks Online, on every plan Starter and up.
Enterprise · Scale
Built for the operations that outgrow one warehouse.
Multi-brand groups and heavier operations get the same admin with more muscle: invoices billed from real weights, stock across locations, books that stay in sync, and an API for everything else. All of it comes with Enterprise.
Catch-weight invoicing
Sell meat, cheese and produce by the pound. Wholesale orders carry estimated weights, and the invoice bills each net-terms account from the actual shipped weight, to the cent.
Multi-warehouse & multi-location
Per-location stock, transfers with an audit trail, and delivery zones that route each order to the right warehouse. Pick lists and manifests filter by location.
Shipping labels
Compare live carrier rates and print labels through your own Shippo, ShipStation, or Speedship account, straight from the order. Manual tracking entry stays on every plan.
Two-way QuickBooks sync
Invoices, payments and sales receipts flow into QuickBooks Online on a daily schedule or on demand, and payments recorded there settle the matching invoice back in your store.
Bring your own AI
Connect Claude, ChatGPT or Gemini to your store. Buyers browse the fresh sheet and order at their own prices; staff draft fresh sheets, update products and pull reports.
Public API & webhooks
A documented API over the same operations the admin runs on, plus webhooks, so your developers can connect the systems you already have.
Pricing
Simple plans. Start where you sell today.
Every plan is a full storefront and admin from day one. Launch starts at $49 a month plus 2% of card sales; every plan Starter and up is one flat price with 0% of your sales. Move up when you're ready to sell direct to consumers.
Launch
+ 2% of card sales
Start selling this week.
Small farms and food makers selling direct to customers.
Start with LaunchWhat's included
Retail storefront with card checkout
Your own store on your own subdomain, taking secure card payments from day one.
Guest checkout
Shoppers can pay by card without creating an account.
Instant customer accounts
Shoppers sign up themselves and order in minutes.
Add customers yourself
Create accounts for your existing customers; they just set a password.
Delivery days, zones and pickup
Delivery days, zones and order cutoff times, for own-truck delivery or scheduled pickup.
Pick list and route manifest
A printable delivery-day pick list and stop-by-stop manifest.
Sales reports with CSV export
Reports by product, customer and period, exportable as CSV.
No setup fee, no commitment
$49 a month plus 2% of card sales, so you only pay the percentage when you sell.
- Up to 25 products
Starter
Your retail storefront at full scale, 0% of sales.
Food businesses selling direct to home customers.
Start with StarterEverything in Launch, plus:
0% of sales
No percentage or per-order fees, just the flat monthly price.
Spreadsheet import and invites
Import customers and products from .xlsx or .csv, then send welcome invitations in waves.
- Promo codes for retail shoppers
Per-customer prices
Set special prices for individual customers; they see their price when they shop.
Manual payments alongside cards
Offer pay-on-delivery and other offline options next to card checkout.
QuickBooks-ready exports
Accounting export of payments and orders as CSV, ready to import into QuickBooks.
- Up to 100 products
Growth
Most popularAdd the whole wholesale side.
Distributors serving restaurants, grocers and institutions.
Start with GrowthEverything in Starter, plus:
Wholesale B2B storefront
Business accounts you approve, add yourself, or invite by email.
Net terms and credit limits
Sell on net terms with per-customer credit limits and minimum orders.
Price tiers and custom pricing
Named tiers for groups like restaurant or grocer, each with its own wholesale price list.
Invoicing with reminders
Invoices with due dates and automatic overdue reminders.
Monthly customer statements
Statements with an aging summary, emailed to customers as PDF.
Online invoice payment
Buyers settle invoices by card or bank debit (ACH), and staff can share secure payment links for any order.
Standing orders
Recurring wholesale orders placed automatically on net terms.
Fresh sheet broadcasts
Email your weekly availability list, priced per customer, with one-click ordering.
Memberships
Paid memberships with recurring billing and member perks.
Subscription boxes
Recurring boxes on a delivery cadence, with pause and skip.
Bring your own custom domain
Run your storefront on your own domain and send customer emails from your own address.
SEO controls
Custom search listings, local business data and AI-assistant visibility.
- Up to 1,000 products
Enterprise
For distributor groups running more than one banner.
Multi-brand operations that have outgrown a single storefront.
Start with EnterpriseEverything in Growth, plus:
Catch-weight invoicing
Bill by the actual shipped weight, not the estimate.
Multi-warehouse inventory
Multi-warehouse and multi-location stock, with routing and transfers.
Two-way QuickBooks sync
Invoices, payments and customers sync both ways with QuickBooks Online.
Public API and webhooks
Build your own integrations on the REST API with webhook events.
Bring your own AI
Connect Claude, ChatGPT or Gemini for you and your buyers.
Shipping-label printing
Compare rates and buy labels through your own carrier account.
- Unlimited products
Questions about Enterprise or something bespoke? Request a demo.
Security
Your data is your data.
Every distributor's catalog, customer list, and negotiated prices are isolated at the database layer, by policy rather than convention, and card numbers never touch our servers.
See how we protect your data- Tenant data isolationEnforced in the database
- Negotiated wholesale pricesVisible to that account only
- Card paymentsHandled entirely by Stripe
- Data in transit and at restEncrypted
- Login, signup, checkoutRate-limited
Take your first order this afternoon.
Create your store, pick a subdomain and add a product. No sales call required. Prefer a walkthrough first? We'll show you the whole thing.